9.5 Values




One Energy believes we can fundamentally improve the power grid by delivering high quality, financially attractive energy projects to industrial energy users.

We believe the only way to accomplish this, and make it last, is to adhere to our Values.

Corporate Values

Our corporate values drive everything we do as a company. By adhering to these values, we not only strive to hold ourselves accountable, but we will set a new standard for how companies like One Energy should operate.



One Energy is unique to the current wind industry. We are engineers, experimenters, financiers, developers, communicators, contractors, resellers, and researchers – but far more fundamentally, we are integrators. We combine the necessary skills, expertise, and services to make some of the most advanced technology in the world available to businesses, and we do it in a manner unlike anything the industry has seen before. We believe in making wind simple, so we make this promise to our customers.


We set the highest standards possible for safety and quality. We enable our employees, customers, and suppliers to live up to them and then hold them accountable. We have a written safety plan and make sure everyone who works for us understands and follows it. We make sure we have the best training possible. We never compromise on quality. The customer is making a 20-year investment. Our quality has to be beyond reproach. There are going to be mistakes, but they need to be corrected and openly acknowledged and used as a learning tool so we are constantly improving.


Salesmen sell a product. We conduct ourselves as professors who teach the customer about wind energy and offer them objective, verifiable information. If wind energy is right in a particular location, it will sell itself. We give customers the whole truth and separate opinions from verifiable facts and standards.


When we talk to our customers, the goal is to provide all information in a manner that helps customers understand it well enough to make an educated decision about wind energy. Our customers should be so confident in the reasoning and facts behind their decision,they cannot be tricked or manipulated by the “expert salesmen” of our competitors. Our customers should expect and demand a high standard and we encourage our customers to talk to our competition. As long as we continue to set a new standard in the industry, our customers will talk to the competition and then return, confident that they are making the right decision.


Our  Corporate Values drive how One Energy behaves as a company. 

Our Employee Values guide how we act as individual members of the One Energy team.

Both sets of values make us who we are.


Our loyalty is to our customers and the industry, not to the manufacturers. We challenge our suppliers to deliver the best product possible. If they can’t, we find a new supplier. The suppliers who are setting high safety, quality, and performance standards will welcome this challenge. We constantly work with manufacturers to improve their product, so we are always providing better options to our customers. We also understand there is not a one-size-fits-all turbine and the manufacturer of the best 1.5 MW turbine may not have the best 2.5 MW turbine.


The largest obstacle for companies who want to pursue on-site generation wind energy for their facility is that all of the grants, regulations, permitting, interconnect agreements, contracts, and other issues make the project more of a hassle than it is worth. We offer true one-stop solutions for our customers. We handle all the paperwork and remove all the hassle so all our customers have to do is decide if the project works for them based on their goals and then tell us to make it happen. Our customers have enough to do already; we will take care of all the steps to complete their wind project.


Our customers are busy people involved in many different types of industries. They may not have time to talk about the project from 9-5, Monday through Friday. We need to be available early mornings, late evenings, and weekends. When our customers have the time to talk with us, we will make the time to talk with them. Our customers shouldn’t hesitate to call us at 7 pm on a Saturday. We give our customers the respect of being honest. Sometimes the truth may not be the answer they want to hear, but it is always what they deserve to hear.


This industry is riddled with companies making ridiculous profits at the expense of their customers. Maybe it is because they are only doing one or two projects a year or maybe it is because they are greedy. It doesn’t matter, because we will not do that. Yes, we are in this business to make money. In most cases, we make money on both the sale of the turbine and the installation. We wouldn’t be providing our services if we weren’t making money. However, we will do enough installations in a year that this is not a short-term game for us. If we price-gouge on one project, we are hurting our long-term profitability because we are hurting the industry. Depending on the risk and specifics of the project, our margins will vary, but they will always be fair. Because we charge a fair price, we expect to be paid in a timely manner for our work. When the customer owes us a payment, we expect to get it. If we provide leniency in this arena, then we are not being fair to our other customers.


It is easy to make money today. We could lie, cheat, manipulate, sell a substandard product, or hide a defect. That is not what we are about. We are here to help companies better manage their business by controlling the cost of energy. We are here to help businesses use utility-scale wind turbines to become more competitive and enable flexibility to focus on long-term goals. We measure every decision based on what will be best for the long-term future of the customer and the industry.


The first reality is that there is no industry standard. Everyone in the utility-scale wind industry is trying to do things their own way and everyone has their own “truths” about the way things should be done. There are very few published standards for Retail Wind Turbines and most of them were written by people with a financial interest in them being written a certain way. Yes, one should read the standards — but treat them as minimums. We need to deliver a product that will stand up to commercial standards where millions of dollars are at stake. We need to deliver a product that in itself becomes a standard. 


We don’t just think outside the box, we think outside the room the box is in. When someone tells us something, we challenge it. When someone quotes a standard, we ask to see it. When someone tells us something can’t be done, we don’t accept it. We expect our customers to do the same with us. The only way our customers can truly understand the difference between us and the competition is to challenge both us and them.

Employee Values

Our ten Employee Values guide everything we do as individuals and as team members at One Energy.


  • Understand the concept of responsibility
  • Embrace and accept blame and learn from mistakes
  • Understand the immense responsibility we have to our customers, investors, communities, and team members
  • Demonstrate we can be trusted
  • Honor our commitments
  • Be courageous


  • Be able to identify and articulate risk in all its forms
  • Make great decisions for One Energy
  • Be able to explain why we made our decisions
  • Make tough decisions without excessive agonizing  
  • Take smart risks
  • Think strategically


  • Seek what is best for One Energy (rather than ourselves or our group)
  • Be humble when searching for the best ideas  
  • Make time to help colleagues  
  • Share information openly and proactively


  • Be honest and direct 
  • Only say things about fellow employees we would say to their face
  • Be upfront about One Energy’s mistakes and shortcomings
  • Question actions inconsistent with our values
  • Ask for help when it’s needed


  • Inspire others with a thirst for excellence  
  • Demonstrate we care intensely about One Energy’s success  
  • Celebrate wins (individually, each team’s, One Energy’s)  
  • Be persistent  
  • Believe One Energy is doing something grand
  • Be able to tell our story and explain our vision from personal perspectives


  • Accomplish an incredible amount of important work  
  • Consistently demonstrate strong performance
  • Be relied upon by colleagues
  • Focus on great results rather than on process  
  • Exhibit bias-to-action, and avoid analysis-paralysis 
  • Consistently deliver solutions


  • Re-conceptualize problems to discover practical solutions
  • Challenge everything
  • Eliminate complexity
  • Be an inventor


  • Be a professor, not a salesman
  • Be concise and articulate in speech and writing  
  • Encourage and respond well to different points of view
  • Calmly accept constructive confrontation
  • Enthusiastically educate others
  • Be approachable


  • Learn from new processes and continually improve on past work
  • Identify and eliminate waste in all its forms
  • Distinguish between short-term acceptable solutions and long-term needs
  • Identify root causes when solving problems
  • Never settle for the industry standard


  • Learn quickly and eagerly  
  • Seek to understand One Energy’s strategy, market, customers, and suppliers
  • Demonstrate drive to be an expert in the field
  • Vigorously pursue knowledge both inside and outside the job
  • Be an asset on a team for the “unknown problem”